Tweet tweet

Mkhmarketing. (2011). The art of Twitter.

Mkhmarketing. (2011). The art of Twitter.

This week I was given access to the work Twitter account!

The Library has recently been given permission to have a Twitter account and this is monitored by marketing staff. At this stage the library account has 40 followers and no interaction to date.

The library made a case before I started to set up a Facebook account and this was rejected as the risk of “vandalism” and misuse was too high.  We have an institution-wide Facebook page but the library does not have the ability to add content to this page. The institution Facebook page is a very one-sided communication and negative comments appear to be deleted and I assume private contact is made with the individual.

I have set up Twitter alerts so hopefully if someone is talking about us we can respond when appropriate to do so.  I have tried to locate twitter accounts for other  polytechnic library Twitter accounts and could only find two other library accounts, with 71 and 56 followers each. Twitter integration is lower than in Australia [citation needed] and it is my impression that relatively few of our staff and students use Twitter (especially compared to Facebook). Still I think this is worthwhile to have an active account and encourage interaction and news and interest dissemination via Twitter.

If we are seen to be capable of managing social media accounts successfully, we might be able to set up an library Facebook page in the future.

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2 Responses to Tweet tweet

  1. melchivers says:

    To add to this post I thought I would include some great social media engagement tips from David Lee King (2013):
    “1. Answer the question. If they have a query—whether they ask the library directly or not—step in and answer it.
    2. Thank them. If they say something good about the library, say thank you.
    3. Respond. What if someone is grumbling about a late fee or the parking lot? If they share wrong information or are confused about a library policy, take the opportunity to correct inaccurate information.
    4. Ignore but share elsewhere if needed. Some things are really good to hear (for example, “I love the library!”) but don’t require a response. You can still share that status update with other staff members. The copy-and-paste function is a wonderful thing.

    These tips really hit the nail for me, and it’s amazing how many organisations and libraries fail at these simple steps.

    This is from a very short article in Library Journal (http://americanlibrariesmagazine.org/columns/outsidein/follow-yourself).

  2. Pingback: INF506 Assignment 3 | Mel's Ponderings

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