Going through the resources listed on Interact for Web 2.0 made me realise how dated the term Web 2.0 is. The famous O’Reilly Web 2.0 Summit that helped make the term mainstream is no longer. In the video Explaining Web 2.0 Barnatt (2008) explains that Web 2.0 is often dismissed as marketing hype and not important for business. Five years on it would be difficult for any modern company to not realise the importance of these technologies.
In a recording of an event in 2009, O’Reilly and Battelle explain that people have assumed that Web 2.0 referred to the second version of the web, and as such are waiting for Web 3.0 and 4.0. In fact, the intention of the term Web 2.0 was talking about the “second coming of the web”, of the bounce back after the dot-com bust.
To me Web 2.0 refers to the way that the internet has become more connected, social and interactive. It is the movement from stand alone websites with one way information flow to collaborative participative online spaces.
When we started the Web 2.0 events, we stated that “the Web is a platform.” Since then, thousands of businesses and millions of lives have been changed by the products and services built on that platform. But 2009 marks a pivot point in the history of the Web. It’s time to leverage the true power of the platform we’ve built. The Web is no longer an industry unto itself—the Web is now the world (O’Reilly & Battelle, 2009, p.10).
Barnatt, C. (2008, March 30). Explaining Web 2.0 [Video file]. Retrieved from http://www.youtube.com/watch?v=7BAXvFdMBWw&
O’Reilly, T. & Battelle, J. (2009). Web squared. Retrieved from http://assets.en.oreilly.com/1/event/28/web2009_websquared-whitepaper.pdf
O’Reilly, T. & Battelle, J. (2009, June 25). Web squared: Web 2.0 five years on [Audio podcast]. Retrieved from http://www.oreillynet.com/pub/e/1358